When the topic of my job comes up, people usually have the same two questions: 1) How did you transition from a day job to working for yourself full-time? 2) What’s it like talking about sex all day?!
I’m in the process of writing a post for you guys that shares my journey as freelance writer, however in the meantime I thought it would be cool if I spoke to some of my favourite sex-positive entrepreneurs, in hopes that they’d share some of their wisdom. I’ve featured products from Ohhh Canada regularly on this blog, so I decided to catch up with the CEO, Katrina McKay, to get her thoughts on sex positive entrepreneurship and what it means to live a sexy life.
I was lucky to find myself jobs at very entrepreneurial companies at the beginning of my career and worked in an innovative field – marketing. Marketing is all about knowing your numbers, assessing risk and executing on brilliant ideas; and that’s really what entrepreneurship is about, too. At a certain point in my career, I just didn’t feel satisfied anymore… I felt like I could do more. Plus I’ve ALWAYS been an entrepreneur – for me it’s not a job, but a lifestyle, a calling, my purpose. I was born an entrepreneur. I was always that kid with the new idea on how to make a buck… always selling something from lemonade to greeting cards to tickets to a theatre show. When it came to a point where I felt like I wasn’t able to be myself at my place of work anymore, I knew it was time to take the ultimate career risk and go at it on my own. It took me nine months after making my decision to leave to ACTUALLY leave – I made sure that Ohhh Canada and my other endeavours were profitable enough to support themselves…and to support me!
I know you mostly as the CEO of Ohhh Canada (that’s how we met initially!) and as Kat the Sexpert from my Toronto Sun articles, however I know you have your hands in several entrepreneurial pies, so to speak. What else are you up to business wise?
I adore small business – mine and other people’s. Ohhh Canada combines two of my passions perfectly – entrepreneurship and sex. I get to help people “express their sexy”, and I get to be an example of others of what’s possible in small business. The “Kat the Sexpert” site and brand is a natural offshoot of Ohhh, but no longer directly affiliated – as I’m getting booked more and more in the US and internationally it didn’t make sense to have my brand of helping others feel sexier be exclusively part of Ohhh. Sort of related, I’m co-designing a line of leggings and lingerie with my mother, who is also Ohhh’s Warehouse Manager. She’s a costume designer and extremely talented seamstress… so look out for those leggings in 2015 with other lingerie pieces to follow.
I also run an international business growth consultancy. We call ourselves the “un-agency” because we don’t care about winning awards, and we’re not exclusively marketing-related. We’re about driving bottom-line results for the companies we work with. All of that falls under the KatrinaMcKay.com brand. We’re really choosy with the companies we work with, because my team and I (eight strong in total across all of my companies) become much more like an internal team than an outsourced solution and that means that our personalities have to mesh as well.
Lastly I am a business coach to a roster of extremely talented entrepreneurs both involved in sexy businesses and non-sex related businesses. This is something I am very proud of – I love being a small part of the success stories of others. I work with entrepreneurs one-on-one to help them achieve the next level of success. To name just a few of the amazing business I’m involved in – Brass Vixens, THEIT, Elixir, Flores Boticario, Carmen Rachel and many more (too many to mention here). Coaching is really fulfilling – I get to help others avoid the stumbling blocks I encountered with my own businesses! Coaching has also led to a lot of speaking – particularly on how I left my 9-to-5 to strike out on my own and how to build your small business brand. Sidenote: I was always told I couldn’t talk about sexy stuff AND be taken seriously in business. Good thing I ignored all my naysayers – and hopefully in sharing my story with you we’ll inspire others to do that same!
Ok, so, whenever I’m talking to people about my writing career, one of the first questions people usually ask when I tell them what I write about is “Why sex?” What made you want to launch a sex-positive business/career?
I wonder if our answer is going to be the same here. I’ve always been the go-to girl for my friends. I went to a private very conservative board school for high school, and I would often have girls knocking on my door late at night to ask me questions about bisexuality and other issues… For example, I remember distinctly one girl really worried that she’d turned into a lesbian because she had a sex dream about her roommate (for the record I believe everyone should feel free to define themselves, or not define themselves, by whatever criteria they deem fit). Plus even as a child I remember always being really interested in sex and sexuality… curious as to what made people tick, and why boobs were considered sexual. I love sex – it’s a fascinating driving force in our personal and professional lives and we need to talk more about it. No one should feel shame or embarrassment about their sexual feelings or inclinations. Talking about sex is important. My business and my work as Kat the Expert, and this blog, all help in little ways to help others open up about sex and enjoy their sexual selves.