I’ve yet to meet a woman who says, “I love bra shopping.” As much as I love lingerie, even I kind of hate bra shopping. Finding a bra that fits properly and actually feels sexy, is no small feat – especially if you’re shopping online. Although I do get a lot of lingerie online, the process still is a bit nerve wracking. If the piece doesn’t fit (or worse, makes me look like a tied ham), returning things from Canada can be costly and a huge hassle.
When the people at HerRoom contacted me about trying their online bra fitting feature to help me find the perfect bra I was both excited and skeptical. Could an algorithm really help me find lingerie?
Well, for starters, Herroom is not your average online lingerie retailer. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size they carry over 200 brand names – from Maidenform, Playtex and Wacoal to high-end luxury brands like Agent Provocateur.
One of the things I like best about the site is that they have tons of really great fitting resources, many of which are included in this Seven Bra Fitting Secrets infographic. Seriously, check it out. There is also lots of other helpful guides and videos in their extensive Bra Fit Center.
What was truly eye-opening was the Universal Cup Size (UCS) finder. For the ladies out there who are a D cup or larger, have you ever tried bras by different companies and noticed that they fit completely different even though they are labelled as your size? It’s not just you. Sizing can actually vary depending on the company. That’s why HerRoom has an app that helps you find your Universal Cup Size (UCS) (see video below)
So, while I’m a 32DD in Victoria’s Secret, I’m a 34E in another brand (and so on..) This has made shopping so much easier.
After taking their Know Your Breasts Bra Finder, which helps you choose the right style of bra for your shape, it was time to choose a bra based on the results.
My intention was to find the perfect black, lacy bra that was also supportive – something that was missing from my lingerie wardrobe. I was also hoping to grab something from the Agent Provocateur collection because it’s a brand that I’ve lusted after forever. However, when I went to the AP page, I realized that while their lingerie is gorgeous & sexy, the bra shapes probably wouldn’t work as well for me as other brands. In the end, I decided on the Le Mystere Isabella All Over Lace Bra in Black.
I would like to go on record and say that this is by far the nicest and most flattering bra I have ever owned. It’s beautifully made and fits me exactly like in the photo.. This is my perfect bra. GOOD JOB SCIENCE!
Le Mystere Isabella All Over Lace Bra is gorgeously detailed and features a black lace overlay atop of nude cups. I’m absolutely in love with the two-toned nude & black straps!
Functionality-wise, this bra has everything that I look for: lined cups without extra padding, thick supportive straps and a wide band in the back. It’s also shockingly comfortable. It’s rare that you find a bra that makes you feel both supported and sexy. This is that bra for me.
Along with being what is arguably the best bra I’ve ever owned, it’s also the most expensive. The Le Mystere Isabella All Over Lace Bra retails for around $12o Canadian, however HerRoom currently has it on special for $69 Canadian (probably less if you’re shopping from the States.)
While more expensive than your average bra; the quality of this piece is undeniable. It’s beautifully finished, made of gorgeous materials, designed with function in mind (supportive straps & a thick band = swoon!) and comfortable to boot. Honestly, I couldn’t have dreamed up a better bra if I’d tried.
If most of your bra shopping trips end with drowning your woes in frozen yogurt and waffles in the food court (um, I’ve been there), I highly suggest you give HerRoom’s Know Your Breasts Bra Finder and Universal Cup Size (UCS) app a try. It’s changed the way I shop for bras and if anything, will make your next lingerie shopping excursion much less frustrating. Hey, you might even find your very own “perfect bra.”
I received this stunning piece of lingerie from HerRoom in exchange for my honest review of the product. All opinions are my own because that’s how I roll. ( I’m just really, really, really into this bra.)
