How to Survive Fashion Week Without Looking Like a Jack-Ass

VFW header

If you’ve been following my twitter or Instagram feed, you might already know that I spent March 19th-24th attending Vancouver Fashion Week and blogging for The Kit.ca. Although I’m not a fashion blogger, I’m definitely a fashion enthusiast and I have been fortunate to attend both Toronto and Vancouver Fashion Week several years in a row. Although Toronto Fashion Week is bigger, flashier and a much more star studded, I really enjoy attending Fashion Week in Vancouver because the event is more intimate and accessible. Attending Vancouver Fashion Week means never having your view of the runway partially obscured by Ben Mulroney’s hair (which, in case you wondered doesn’t move, at all, and therefore, totally haunts my nightmares)

Since a couple of you have asked me about what it’s like to attend these kinds of events, I thought I’d take a break from regularly scheduled dating, relationship and sexy time talk, to share with you guys a few things I’ve learned from my Fashion Week experiences over the years.

(The top middle photo is of me & my lovely blogger buddy Alison from Styling My Life)

1. Play nice. See those PR girls frantically running around the venue trying to seat everyone? Be nice to them. If you need something or a detail gets messed up (i.e. there’s someone sitting in your reserved seat), be firm but always be polite. Kindness is remembered. When it’s between seating you (the lowly journalist) in the front row or the heavily botoxed “VIP” who is throwing a hissy fit as we speak, those nice PR girls will hook you up. True story.

2. Don’t feel like you have to wear head-to-toe designer. Although you’ll definitely see people wearing their share of labels, a designer wardrobe is not required for attendance. With that said, just because you own a few designer items doesn’t mean you have to wear them all at the same time – actually, it’s probably better you don’t…and yes, woman with the Gucci print shoes, bag & matching pants I’m looking at you. As it turns out, many of the well-dressed people I spotted at Vancouver Fashion Week were actually wearing pieces that they’d purchased at Zara, Top Shop or made themselves. It all comes down to how you style yourself. I brought a nice pair of shoes and a decent looking handbag, but the majority of the stuff I wore during the week was actually from Joe Fresh, Material Girl, GAP (!) or thrifted.

3. Accept the fact that your feet will probably be uncomfortable for most of the week. I’m the kind of person who doesn’t feel particularly professional in flats. Because Fashion Week is technically “work” I wear heels to all the shows and events. Between standing around waiting for the shows, running between venues and meeting up with friends for dinner/drinks, my feet take a beating. My suggestion? Pack a pair of flats in your bag for the trip to and from the venue. If you have a pair of foldable flats even better.

4. Here are a few other things that you should pack in your fashion week survival kit: Bandaids (your feet will need them), protein or energy bars (some of the shows overlap meal-times and it’s good to have something to discretely munch on so you don’t pass out), a smart phone with a camera (for Tweeting, Instagramming and taking snap-shots of the looks), business cards (Fashion Week is a great networking opportunity. I actually forgot my business cards this year and felt like a total dolt.)

5. Leave your UGGs and DOGS at home. I don’t think there is anything wrong with UGGs per se. I wear them around the house, for walking in the snow or for other wintery/outdoorsy activities – but they do not belong at a fashion show. Same goes for flip flops, house shoes or (god forbid) Crocs. It doesn’t matter that you’re in Vancouver where everyone is “so laid back” – invest in a simple pair of pumps or ballet flats if you’re going to be attending Fashion Week.

You know what else doesn’t belong at Fashion Week? Your Dog! Yes, Hugo here is probably the most adorable pup I have ever seen, but he’s also terrified! Fashion shows are loud, chaotic and the music often reaches nightclub-like volumes. Not only is it totally distracting to bring your pet to a fashion show, it also sucks for the animal. It felt so bad for some of the dogs because you could see their owners were trying to cover their ears & soothe them during the shows so they wouldn’t freak out 🙁 Leave your dogs at home!!

6. Be aware that you’ll probably get hooked on a new, free soft drink beverage. Where there is a Fashion Week, there’s always someone promoting  a new, questionable “energy” beverage. I’m guessing that these companies equate Fashion Week with not eating or sleeping properly and therefore, assume everyone is looking for a caffeine boost – which, wouldn’t be entirely untrue. Let us not forget the time you spent a whole day drinking free Fuze Ice Tea at a charity pool party or the Vitamin Water Incident of 2010. The beverages are there, they’re free and you’ll probably try them. FYI, I think I’m still on a caffeine high from all the  Starbucks “Refreshers” I drank during Vancouver Fashion Week.

7. Don’t worry about taking photos. There’s no way you’re going to get high quality shots of the runway unless you’re a professional photographer, so don’t worry about it. You can get the professional photos sent to you by the PR reps after the event or find them online. However, do take a photos of some of your favourite looks and of the name of the show before it starts. You’re going to see so many looks throughout the week that it’s impossible to remember them all without a visual reminder.

8.  Remember, there’s no laughing, pointing or cat-calling in fashion. I’m thinking this might be a Vancouver thing because I never seen anyone do any of these things in Toronto however, I saw people do ALL OF THESE THINGS at VFW. Even if a model struts down the runway in something that looks like the lovechild of a potato sack and a beach ball, show some maturity & respect and keep your comments to yourself. Also whistling and cat-calling models while they’re trying to work is just skeezy. Ignoring my advice will likely make you look like a jack-ass.

9. Stay sober. It’s really, really tempting to drink during Fashion Week. There’s champagne to be purchased between shows and there’s ALWAYS an after-party somewhere. Fashion Week is hectic especially when you have other work to do (either at the office or freelance) and you’re trying to attend and write about as many shows as possible. Unless you love feeling like crap, it’s hard to party all night and keep up the pace. Instead of partying it up all week, on the last night of Vancouver Fashion Week I treated myself to a decadent seafood meal and a glass of Pinot Grigio with some of the lovely blogger ladies below.

10. Don’t be a stranger. Talk to people! If you play your cards right you might end up meeting some Real Housewives and making some new friends!

mary-zilba-christina-real-housewives-of-vancouver

(With Mary and Christina of The Real Housewives of Vancouver, who were super nice & friendly!)

( Blogger Buddies! L-R – Me,  Britta, Nina and Allison)

What do you guys think? Did I miss anything?!

  • Olga

    You met my favourite Housewives!

    I know that Mulroney hair very well. I once encountered it at the Canadian Idol auditions.

    Good tips, Simone! I got my first FW invite this year. I didn’t attend, but who knows what my writer life will bring me next year. All the shows? Probably not, but now I know how to deal. 🙂

    • skinny_dip

      The Housewives we so nice! Mary was super sweet and Christina was really friendly & outgoing!

      The Mulroney hair is THE. WORST.

      If you’re a writer/blogger you can always apply for a Media Pass so you can see some of the shows next year. It’s a fun experience and definitely worth checking out. Plus, you never know who you’re going to meet!